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Beehive Coaching and Leadership Development Ltd

What is the D2iP b.SAFE Leadership Programme?

The D2iP b.SAFE Leadership Programme is a highly practical, 12 month development programme, aimed at developing the interpersonal or 'soft' leadership skills that most contribute to building a safe working environment. When 70% of accidents are due to human factors, an understanding of why people do what they do and how to manage, influence, motivate and engage them is vital to error reduction.

Why is it called ‘D2iP?

D2iP stands for ‘Dependency to Interdependency Programme’ and refers to the research undertaken by Du Pont and their Bradley Curve. The Bradley Curve describes four different types of safety culture - ‘Reactive’, ‘Dependent’, ‘Independent’ and ‘Interdependent’ - and the levels of accident and injury for each type. The more Interdependent behaviours are the fewer accidents and injuries occur. Developing leadership behaviours that promote Interdependency is the aim of the programme. 

Why ‘development’ and not ‘training’ programme?

‘Training’ is generally task, skill or process related, with the aim of bringing participants up to a uniform minimum standard. ‘Development’ is longer term and focused on the individual - it involves changes to beliefs and attitudes not just behaviours – this takes more time but the results can be transformational both for the individual and the organisation. The D2iP has five development modules, each of which builds on the learning from the last and is intended to stretch participants both personally and professionally. 

Why include one-to-one coaching?

A key element of the programme is personal support for participants in the form of one-to-one coaching back at work. We include coaching because:

  1. It's the best way of ensuring that the learning from the modules gets implemented 
  2. It personalises the programme making it more effective - everyone’s job and particular situation is different
  3. People learn at different rates and need to learn different things
  4. Changing behaviour can be a real challenge and requires support and planning
  5. It helps us to challenge participants thinking and assumptions
  6. It's part of our evaluation process - we use the ADDIE model of training design, and coaching helps us to evaluate the programme and the results

Who’s designed the programme?

Alstom Power, now GE Power Services, collaborated with Beehive and Bangor University’s Wales Centre for Behaviour Change on the design of the original D2iP programme.  Beehive and Bangor University are continuing to develop the thinking behind the programme, and the D2iP b.SAFE Leadership Programme is developing and changing as a result. 

Feedback from participants:

  • 'I would go as far to say this is the best training I have been on'
  • ‘Will be able to read and approach people and situations more clearly as a direct result of this course. Considerable increase in awareness.’
  • “At this moment I am preparing for an outage and am thinking about elements discussed and practised through the Modules and how I can implement during my work and also on a personal front’
  • ‘Communication is key!’

D2iP Leadership Programme structure

The programme takes place over 12 months and comprises an induction and five highly practical development modules with one-to-one workplace coaching in between:

•Induction - Introduction to the programme
Module One - 'Building Safety through Human Performance' followed by workplace coaching
Module Two - 'Building Safety through Coaching' followed by workplace coaching
•Module Three - 'Building Safety through Teams' followed by workplace coaching
•Module Four - 'Building Safety through Essential Conversations' followed by workplace coaching
•Module Five - 'Building Safety through Leadership'


Interdependency is the safety culture associated with the fewest accidents and injuries and is therefore the safest way of working - (ref research by Du Pont Du Pont Bradley Curve).Trust is the key interpersonal component of Interdependency - (ref Beehive/Bangor University research).

Trust is an attitude. To increase trust and therefore interdependency it is necessary to demonstrate you are worthy of trust by displaying trustworthy behaviours - (ref Beehive/Bangor research &Trustworthiness Elements)

If you demonstrate trustworthiness through the five elements, others are invited to reciprocate and therefore trust and interdependency builds. The five behaviours are:

  1. Meaning
  2. Integrity
  3. Openness
  4. Interest in others
  5. Self awareness and intentionality

The D2iP b.SAFE Leadership Programme is all about developing the five elements of trustworthy behaviour.

The D2iQ metric is about measuring where people are on the spectrum of reactive - interdependent behaviours and how their behaviour changes over time in response to development.

Organisational Behaviour Change

We have a proven track record in changing behaviours in organisations.
For more information about how we can help change behaviours in your organisation…..

Coaching & Mentoring

We’re passionate about coaching and mentoring.
For more information about our accredited programmes, coaching supervision and coaching services……

Team Development

No international sports team would be expected to perform without practice yet this is often expected of teams in organisations.
For more information about how we can help you develop your teams….

b.SAFE Behavioural Safety

There is growing recognition of the contribution to safety culture of non-technical training.
For more information about relational safety…..

Management & Leadership

Good management is something that you can DO well; leadership is more about who you ARE.
For more information about our development approaches …….

Beehive Cymraeg

Fel rhan o’n polisi iaith Gymraeg, rydym wedi ymrwymo i gyflwyno mwy o’n gwasanaethau yn Gymraeg trwy ein partneriaid cyswllt dibynadwy.

Behavioural interviewing

Recruiting employees with the right safety attitudes and behaviours is much more cost effective than trying to change those behaviours at work. At the very least, recruiting people who are open to learning and change will make changing behaviours easier in the future. Beehive provides:

  • Behavioural analysis
  • Behavioural interview training for HR and recruitment staff 

to ensure you get not just the skills but the behaviours and attitudes you need.  Download our 'Top Five Tips for Behavioural Interviewing' here.